Design is not just what it looks and feels like. Design is how it works. – Steve Jobs
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OUTFRONT Media has a holiday campaign called Share Love, an OOH + Social AR Experience that recreates the act of giving and receiving Valentine's Day candygrams on Instagram. It was recognized in Adweek's 2021 Out-of-Home Impact Awards for its use of technology and design to engage a millennial and Gen Z audience on Instagram.
Location | The campaign was strategically placed in transit locations. |
Technology | The campaign used behavior analytics and custom AR filters. |
Results | The campaign had over 45,000 Instagram filter impressions, 2,500 captures, and a social reach of 498,000 after influencers picked it up. |
Goal | The campaign aimed to test the audience's desire to scan QR codes for interactive experiences. |
Press |
User-facing instructional content on how to give and receive candygrams using the Instagram filter.