Share Love Campaign

OUTFRONT Media has a holiday campaign called Share Love, an OOH + Social AR Experience that recreates the act of giving and receiving Valentine's Day candygrams on Instagram. It was recognized in Adweek's 2021 Out-of-Home Impact Awards for its use of technology and design to engage a millennial and Gen Z audience on Instagram.

Highlights

Location The campaign was strategically placed in transit locations.
Technology The campaign used behavior analytics and custom AR filters.
Results The campaign had over 45,000 Instagram filter impressions, 2,500 captures, and a social reach of 498,000 after influencers picked it up.
Goal The campaign aimed to test the audience's desire to scan QR codes for interactive experiences.
Press

Contributions

User-facing instructional content on how to give and receive candygrams using the Instagram filter.